On-campus voting rates at UC Santa Barbara increased by more than 243% between 2014 and 2018, according to a report by The National Study of Learning, Voting, and Engagement (NSLVE). NSLVE is a project of the Institute for Democracy & Higher Education at the Jonathan M. Tisch College of Civic Life at Tufts University.
Student turnout at UCSB increased more than the national average!
“When students are registered to vote and know how the process works, they turn out to the polls,” said Hana Kawamura, 3rd year at UCSB and PIRG’s New Voters Project Coordinator. “That’s why we worked in 2018 to make sure that every student on campus had the opportunity to register to vote and knew how to vote come election day.”

Along with coalition partners like student government, CALPIRG helped 6,000 students register to vote in 2018 and made more than half a million text, phone, and face-to-face reminders to help students find their polling place and get the polls.
“Vivianna Marsano, Senior Campus Orgs Advisor at UCSB, and IVote have been incredibly active in working with student groups to make our campus a top school when it comes to student voter registration,” said Veronika Michels, CALPIRG Campus Organizer. “We’re looking forward to building the Vote Coalition to turn out the youth vote in a big way next year and really make our voices heard.”

Nationally, the Institute of Democracy and Higher Education found that college and university student turnout more than doubled between 2014 and 2018 with 40% of eligible students voting versus 19% in 2014. This 21 percentage point increase in turnout on college and universities across the country compares to 13.6% for all Americans.
This news comes as California is working to make voting even easier in 2020. On Tuesday, Governor Newsom signed a bill, SB 72 (Umberg), that would require all precinct polling locations to offer same-day voter registration. In 2018, most counties only offered one same-day voter registration location in the entire county. CALPIRG Students signed on 220 UC student leaders in support of the bill and testified in Sacramento for its passage.
Elisa Chang, CALPIRG student leader and New Voters Project State Lead, issued the following statement:
“Same-day voter registration in California will make our democracy stronger and more accessible. Young people continue to be underrepresented in the political process and at the polls. Numerous studies have determined that voting is habit-forming, and young people who vote are more likely to become life-long voters. That’s why CALPIRG Students has run the New Voters Project, a non-partisan voter registration and get-out-the-vote campaign on college campuses across the state.
“Every Election Day our volunteers are approached by college students who are eligible to vote and want to vote, but aren’t registered, aren’t registered at their current address, or didn’t get their vote-by-mail ballot sent to the right location — and don’t realize it until it’s too late. This bill would enable those young people to cast a ballot on Election Day.”

Student leaders are working with a broad vote coalition this term to build off of their 2018 work. This past month, CALPIRG and IVote organized a voter registration drive on campus for National Voter Registration Day, joining over 4,000 groups around the country to celebrate the right to vote. The vote coalition is working to continue the momentum from this event to help even more students turn out to the polls in 2020.
Campus and community members interested in joining the New Voters Project should contact Hana Kawamura at [email protected].