Our democracy works best when we all participate and everyone weighs in on who gets elected.

We believe that the full participation of young people in the political process is essential to a truly representative, vibrant democracy. Together young people have the power to elect the next generation of leaders who will fight for our shared vision of the future, but only if we vote.

CALPIRG’s New Voters Project works on dozens of campuses across the state to activate the largest voting block in the country. Through class presentations, educational events, and online outreach we work to make sure every student has the opportunity to have their voice heard in our elections.  

Together we can have an impact on our future, on our state, and the country.

Turning Out the Youth Vote

In 2020, we helped nearly 10,000 students register to vote across the state of California and made over 86,000 personalized GOTV (Get Out the Vote) contacts.

2020 Summary

We’re proud that during the 2020 election cycle, in spite of a pandemic, our student-powered team worked at dozens of college campuses to increase the youth vote from 2016 levels and give thousands of student leaders a crash course in organizing and activism.

Preliminary results from the 2020 election are already showing historic voter turnout nearing 150 million votes cast, including record levels of participation by young voters. Data from the Center for Information and Research on Civic Learning and Engagement (CIRCLE) estimates that based on votes counted as of November 6, 49%-51% of voting-eligible young people, ages 18-29, cast a ballot in the 2020 presidential election. This represents a 5 to 10 point increase over the 2016 cycle. We are so proud of our student leaders for being part of this historic moment for youth participation.

Along with increasing voter turnout, student leaders also sent an important message to leaders: young people vote. We are excited to build on the momentum and continue to develop cultures of civic engagement with our campus partners. It’s a culture where new voters can easily participate in democracy, where any young person can receive the training they need to effectively organize their peers, and where young people voting in big numbers is not historic but the new normal.

Register to Vote or Update Your Registration: CAStudentVote.org

The Student PIRGs’ New Voters Project is America’s oldest and largest nonpartisan youth voter mobilization program. The Student PIRGs’ New Voters Project, a 501(c)(3) organization with 4945(f) status, has run peer-to-peer young voter mobilization drives to turn out the youth vote on college campuses for more than 25 years. The New Voter’s Project does not endorse, either explicitly or implicitly, a political candidate or political party for elected office. Our goal is to engage as many students as possible in each and every election cycle in order that our generation be represented in the political process, regardless of ideology or political affiliation.  

Related Content

California student coalition is driving youth turn out

For Election Day, the nonpartisan California Campus Vote Project, a coalition of statewide student associations including CALPIRG Students and the UC Students Association, is hosting a day long vote-a-thon with the Secretary of State’s office to showcase the enthusiasm that young people have to turn out to the polls this year.